460 Stores, $10 Billion In Sales, Serving Consumers In The Metro New York, New Jersey & Greater Philadelphia Areas
4 Distinct Banners
Gourmet
Fresh
Price Impact
Discount
4 Different Merchandising & Marketing Strategies
# 1 Marketshare In New York Metro Area
The Great Atlantic & Pacific Tea Co.
Rebranded stores to focus on a fresh supermarket offering. Expanded variety of speciality, national brands and private label items available to fill every consumers needs. Strong focus in “first to market” on new products.
A&P, SuperFresh & Waldbaum’s
The Food Emporium Fine Food
Superior Fresh Offering
Imported, domestic and local products featured across all departments.
Unique merchandising that compliments the special store locations across New York City.
Finest Quality Only
National brands available, however #1 in category only. Finest quality private label products procured from across the world.
Food Basics
Discount Offering
“A winning discount approach that appeals to a growing market, including those who love to save money and those who have too.”
“No Frills”
The focus is on price however quality is key.
Familiar Brands & Ethnic Specialities
Although a limited assortment is offered, the right selection at the right price.
With the acquisition of Pathmark, The Great Atlantic & Pacific Tea Company achieved #1 marketshare in the New York Metro area.
The reinvention of Pathmark - starting with the “Big Save” marketing and merchandising program, brought life back into the stores and created value for the brand.
Pathmark Stores
